Kelly's 14 Rules for Skunk Works

Kelly's rules got their start on the XP-80 project in 1943, but it wasn't until the early 1950's that they were formalized and set in place as the Skunk Works^®' rules of operation.

1. The Skunk Works^® manager must be delegated practically complete control of his program in all aspects. He should report to a division president or higher.

2. Strong but small project offices must be provided both by the military and industry.

3. The number of people having any connection with the project must be restricted in an almost vicious manner. Use a small number of good people (10% to 25% compared to the so-called normal systems).

4. A very simple drawing and drawing release system with great flexibility for making changes must be provided.

5. There must be a minimum number of reports required, but important work must be recorded thoroughly.

6. There must be a monthly cost review covering not only what has been spent and committed but also projected costs to the conclusion of the program. Don't have the books ninety days late and don't surprise the customer with sudden overruns.

7. The contractor must be delegated and must assume more than normal responsibility to get good vendor bids for subcontract on the project. Commercial bid procedures are very often better than military ones.

8. The inspection system as currently used by the Skunk Works^®, which has been approved by both the Air Force and Navy, meets the intent of existing military requirements and should be used on new projects. Push more basic inspection responsibility back to subcontractors and vendors. Don't duplicate so much inspection.

9. The contractor must be delegated the authority to test his final product in flight. He can and must test it in the initial stages. If he doesn't, he rapidly loses his competency to design other vehicles.

10. The specifications applying to the hardware must be agreed to well in advance of contracting. The Skunk Works^® practice of having a specification section stating clearly which important military specification items will not knowingly be complied with and reasons therefore is highly recommended.

11. Funding a program must be timely so that the contractor doesn't have to keep running to the bank to support government projects.

12. There must be mutual trust between the military project organization and the contractor with very close cooperation and liaison on a day-to-day basis. This cuts down misunderstanding and correspondence to an absolute minimum.

13. Access by outsiders to the project and its personnel must be strictly controlled by appropriate security measures.

14. Because only a few people will be used in engineering and most other areas, ways must be provided to reward good performance by pay not based on the number of personnel supervised.

What if you screw up and make the wrong call?

But wait, what if you screw up and make the wrong call? It’s ok. This isn’t brain surgery, it’s a web app.

The Price of a Features

Expose the price of new features

Even if a feature makes it past the “no” stage, you still need to expose its hidden costs. For example, be on the lookout for feature loops (i.e. features that lead to more features).

We’ve had requests to add a meet-ings tab to Basecamp. Seems simple enough until you examine it closely. Think of all the di?erent items a meetings tab might require: location, time, room, people, email invites, calendar integration, support documentation, etc. That’s not to mention that we’d have to change promotional screenshots, tour pages, faq/help pages, the terms of service, and more. Before you know it, a simple idea can snowball into a major headache.

For every new feature you need to...

1. Say no.

2. Force the feature to prove its value.

3. If “no” again, end here. If “yes,” continue...

4. Sketch the screen(s)/ui.

5. Design the screen(s)/ui.

6. Code it.

7-15. Test, tweak, test, tweak, test, tweak, test, tweak...

16. Check to see if help text needs to be modi?ed.

17. Update the product tour (if necessary).

18. Update the marketing copy (if necessary).

19. Update the terms of service (if necessary).

20. Check to see if any promises were broken.

21. Check to see if pricing structure is a?ected.

22. Launch.

23. Hold breath.

100 Headline Terbaik daripada Jay Abraham

1. THE SECRET OF MAKING PEOPLE LIKE YOU
2. A LITTLE MISTAKE THAT COST A FARMER $3,000 A YEAR
3. ADVICE TO WIVES WHOSE HUSBANDS DON'T SAVE MONEY --- BY A WIFE
4. THE CHILD WHO WON THE HEARTS OF ALL
5. ARE YOU EVER TONGUE-TIED AT A PARTY?
6. HOW A NEW DISCOVERY MADE A PLAIN GIRL BEAUTIFUL
7. HOW TO WIN FRIENDS AND INFLUENCE PEOPLE
8. THE LAST 2 HOURS ARE THE LONGEST --- AND THOSE ARE THE 2 HOURS YOU SAVE
9. WHO ELSE WANTS A SCREEN STAR FIGURE?
10. DO YOU MAKE THESE MISTAKES IN ENGLISH?
11. WHY SOME FOODS "EXPLODE" IN YOUR STOMACH
12. HANDS THAT LOOK LOVELIER IN 24 HOURS --- OR YOUR MONEY BACK
13. YOU CAN LAUGH AT MONEY WORRIES --- IF YOU FOLLOW THIS SIMPLE PLAN
14. WHY SOME PEOPLE ALMOST ALWAYS MAKE MONEY IN THE STOCK MARKET
15. WHEN DOCTORS "FEEL ROTTEN" THIS IS WHAT THEY DO
16. IT SEEMS INCREDIBLE THAT YOU CAN OFFER THESE SIGNED ORIGINAL ETCHINGS --- FOR ONLY $5 EACH
17. FIVE FAMILIAR SKIN TROUBLES --- WHICH DO YOU WANT TO OVERCOME?
18. WHICH OF THESE $2.50 TO $5 BEST SELLERS DO YOU WANT --- FOR ONLY $1 EACH?
19. WHO EVER HEARD OF A WOMAN LOSING WEIGHT --- AND ENJOYING 3 DELICIOUS MEALS AT THE SAME TIME?
20. HOW I IMPROVED MY MEMORY IN ONE EVENING
21. DISCOVER THE FORTUNE THAT LIES HIDDEN IN YOUR SALARY
22. DOCTORS PROVE 2 OUT OF 3 WOMEN CAN HAVE MORE BEAUTIFUL SKIN IN 14 DAYS
23. HOW I MADE A FORTUNE WITH A "FOOL IDEA"
24. HOW OFTEN DO YOU HEAR YOURSELF SAYING: "NO, I HAVEN'T READ IT: I'VE BEEN MEANING TO!"
25. THOUSANDS HAVE THIS PRICELESS GIFT --- BUT NEVER DISCOVER IT!
26. WHOSE FAULT WHEN CHILDREN DISOBEY?
27. HOW A "FOOL STUNT" MADE ME A STAR SALESMAN
28. HAVE YOU THESE SYMPTOMS OF NERVE EXHAUSTION?
29. GUARANTEED TO GO THROUGH ICE, MUD OR SNOW --- OR WE PAY THE TOW!
30. HAVE YOU A "WORRY" STOCK?
31. HOW A NEW KIND OF CLAY IMPROVED MY COMPLEXION IN 30 MINUTES
32. 161 NEW WAYS TO A MAN'S HEART --- IN THIS FASCINATING BOOK FOR COOKS
33. PROFITS THAT LIE HIDDEN IN YOUR FARM
34. IS THE LIFE OF A CHILD WORTH $1 TO YOU?
35. EVERYWHERE WOMEN ARE RAVING ABOUT THIS AMAZING NEW SHAMPOO!
36. DO YOU DO ANY OF THESE TEN EMBARRASSING THINGS?
37. SIX TYPES OF INVESTOR --- WHICH GROUP ARE YOU IN?
38. HOW TO TAKE OUT STAINS...USE (PRODUCT NAME) AND FOLLOW THESE EASY DIRECTIONS
39. TODAY...ADD $10,000 TO YOUR ESTATE --- FOR THE PRICE OF A NEW HAT
40. DOES YOUR CHILD EVER EMBARRASS YOU?
41. IS YOUR HOME PICTURE-POOR?
42. HOW TO GIVE YOUR CHILDREN EXTRA IRON --- THESE 3 DELICIOUS WAYS
43. TO PEOPLE WHO WANT TO WRITE --- BUT CAN'T GET STARTED
44. THIS ALMOST-MAGICAL LAMP LIGHTS HIGHWAY TURNS BEFORE YOU MAKE THEM
45. THE CRIMES WE COMMIT AGAINST OUR STOMACHS
46. THE MAN WITH THE "GRASSHOPPER MIND"
47. THEY LAUGHED WHEN I SAT DOWN AT THE PIANO --- BUT WHEN I STARTED TO PLAY!
48. THROW AWAY YOUR OARS!
49. HOW TO DO WONDERS WITH A LITTLE LAND!
50. WHO ELSE WANTS LIGHTER CAKE --- IN HALF THE MIXING TIME?
51. LITTLE LEAKS THAT KEEP MEN POOR
52. PIERCED BY 301 NAILS....RETAINS FULL AIR PRESSURE
53. NO MORE BACKBREAKING GARDEN CHORES FOR ME --- YET OURS IS NOW THE SHOW-PLACE OF THE NEIGHBORHOOD!
54. OFTEN A BRIDESMAID, NEVER A BRIDE
55. HOW MUCH IS "WORKER TENSION" COSTING YOUR COMPANY?
56. TO MEN WHO WANT TO QUIT WORK SOMEDAY
57. HOW TO PLAN YOUR HOUSE TO SUIT YOURSELF
58. BUY NO DESK --- UNTIL YOU'VE SEEN THIS SENSATION OF THE BUSINESS SHOW
59. CALL BACK THESE GREAT MOMENTS AT THE OPERA
60. "I LOST MY BULGES...AND SAVED MONEY, TOO"
61. WHY (BRAND NAME) BULBS GIVE MORE LIGHT THIS YEAR
62. RIGHT AND WRONG FARMING METHODS --- AND LITTLE POINTERS THAT WILL INCREASE YOUR PROFITS
63. NEW CAKE-IMPROVER GETS YOU COMPLIMENTS GALORE!
64. IMAGINE ME...HOLDING AN AUDIENCE SPELLBOUND FOR 30 MINUTES
65. THIS IS MARIE ANTOINETTE --- RIDING TO HER DEATH
66. DID YOU EVER SEE A "TELEGRAM" FROM YOUR HEART?
67. NOW ANY AUTO REPAIR JOB CAN BE "DUCK SOUP" FOR YOU
68. NEW SHAMPOO LEAVES YOUR HAIR SMOOTHER --- EASIER TO MANAGE
69. IT'S A SHAME FOR YOU NOT TO MAKE GOOD MONEY --- WHEN THESE MEN DO IT SO EASILY
70. YOU NEVER SAW SUCH LETTERS AS HARRY AND I GOT ABOUT OUR PEARS
71. THOUSANDS NOW PLAY WHO NEVER THOUGHT THEY COULD
72. GREAT NEW DISCOVERY KILLS KITCHEN ODORS QUICK! --- MAKES INDOOR AIR "COUNTRY-FRESH"
73. MAKE THIS 1-MINUTE TEST --- OF AN AMAZING NEW KIND OF SHAVING CREAM
74. ANNOUNCING...THE NEW EDITION OF THE ENCYCLOPEDIA THAT MAKES IT FUN TO LEARN THINGS
75. AGAIN SHE ORDERS... "A CHICKEN SALAD, PLEASE"
76. FOR THE WOMAN WHO IS OLDER THAN SHE LOOKS
77. WHERE YOU CAN GO IN A GOOD USED CAR
78. CHECK THE KIND OF BODY YOU WANT
79. "YOU KILL THAT STORY --- OR I'LL RUN YOU OUT OF THE STATE!"
80. HERE'S A QUICK WAY TO BREAK UP A COLD
81. THERE'S ANOTHER WOMAN WAITING FOR EVERY MAN --- AND SHE'S TOO SMART TO HAVE "MORNING MOUTH"
82. THIS PEN "BURPS" BEFORE IT DRINKS --- BUT NEVER AFTERWARDS!
83. IF YOU WERE GIVEN $200,000 TO SPEND --- ISN'T THIS THE KIND OF (TYPE OF PRODUCT, BUT NOT BRAND NAME) YOU WOULD BUILD?
84. "LAST FRIDAY...WAS I SCARED!---MY BOSS ALMOST FIRED ME!"
85. 76 REASONS WHY IT WOULD HAVE PAID YOU TO ANSWER OUR AD A FEW MONTHS AGO
86. SUPPOSE THIS HAPPENED ON YOUR WEDDING DAY!
87. DON'T LET ATHLETE'S FOOT "LAY YOU UP"
88. ARE THEY BEING PROMOTED RIGHT OVER YOUR HEAD?
89. ARE WE A NATION OF LOWBROWS?
90. A WONDERFUL TWO YEARS' TRIP AT FULL PAY --- BUT ONLY MEN WITH IMAGINATION CAN TAKE IT
91. WHAT EVERYBODY OUGHT TO KNOW...ABOUT THIS STOCK AND BOND BUSINESS
92. MONEY-SAVING BARGAINS FROM AMERICA'S DIAMOND DISCOUNT HOUSE
93. FORMER BARBER EARNS $8,000 IN 4 MONTHS AS A REAL ESTATE SPECIALIST
94. FREE BOOK --- TELLS YOU 12 SECRETS OF BETTER LAWN CARE
95. GREATEST GOLD-MINE OF EASY "THINGS-TO-MAKE" EVER CRAMMED INTO ONE BIG BOOK
96. $80,000 IN PRIZES! HELP US FIND THE NAME FOR THESE NEW KITCHENS
97. NOW! OWN FLORIDA LAND THIS EASY WAY...$10 DOWN AND $10 A MONTH
98. TAKE ANY 3 OF THESE KITCHEN APPLIANCES --- FOR ONLY $8.95 (VALUES UP TO $15.45)
99. SAVE 20 CENTS ON TWO CANS OF CRANBERRY SAUCE --- LIMITED OFFER
100. ONE PLACE SETTING FREE FOR EVERY THREE YOU BUY!

Google Authority Codes

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site:.gov inurl:blog "post a comment" -"comments closed" -"you must be logged in" "ADD YOUR KEYWORD"

site:.com "powered by expressionengine" "ADD YOUR KEYWORD"

site:.org "powered by expressionengine" "ADD YOUR KEYWORD"

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Sajak : Bersultankan Akal

Kau terbang

kau nyanyi

indah walau malam kelam

Kau hilang

kau pergi

kabur dalam bulan terang

Langkah gagah hayun serentak

Diri megah kaki sehentak

Kukuh kunci memasak bumi

Menjulang akal selangit tinggi

Lihat tanah merah merekah

kembali bertaut akar dan air

kembali luas menghampar daerah

kembali menggunung setinggi angkasa

Jika dapat ku tafsir

Bersultankan akal

Berajakan hati!

Short Drama: "Stupid Idiot"

"You stupid idiot" said Robin.

Yeah, Warren so idiot Robin need to ad stupid as adjective.

"You keep repeating your dad mistake. You whining about his mistake here and there but then you still do it! Why must it be like this?"

"You even swear not to!" Robins` anger seem not gonna end.

"But this particular thing slip out of nowhere" weak excuse from Warren.

"Ego..." Robin look back. Pissed.

"Your ego make you blind. Your 'Male Ego'. Your mistake!"

Warren keep looking at the floor..

"Yeah, keep looking at the floor till the problem go away". Robin leave Warren at the cafe.

Both confuse...

Both felt a guilt.

Kau Kata

Kau kata ada otak guna,

bila sedar diri ada kekurangan, perbaikinya,

kerana otak kau itu ada

Kau kata lelaki bernafsu semata,

lelaki itu nafsu dan nafsu itu lelaki,

aku dengar: "kau lebih suci dari lelaki".

Kau kata lelaki hipokrit,

tiada satupun lelaki yang konkrit,

hey, kau pun ada janji tak terlunas lah! Cit!

Tidak, aku tidak marah, sekelumit pun tiada.

Cumanya ingin mengingatkan,

setiap yang kau kata akan kembali kepadamu,

bukan dari aku,

tetapi dari dunia dan karmamu.

Lelaki dan perempuan hanya sama pada spesisnya: manusia,

namun fikiran mereka berbeza,

kehendak mereka berbeza,

kemampuan mereka berbeza,

kebahagiaan mereka berbeza.

Dan kerana perbezaan inilah kita akan terus berkasih sayang,

(dan terus juga berperang)

Jangan Pergi ke KLCC ketika Cuti Sekolah

Pelajaran hari ini (dan semalam): Jangan pergi ke KLCC ketika Cuti Sekolah jika anda seorang "crowdphobic" (tidak suka keadaan sesak). Sana sini penuh orang. Pandang kanan: sesak, pandang kiri:sesak.

Paling hampa bila tidak dapat menikmati keadaan tenang ketika makan.!

Ingatlah wahai diri: Jika cuti sekolah jangan pergi ke KLCC.

Pergilah ke masjid ataupun surau. Atau boleh juga pergi ke perpustakaan awam.

Too Ugly

Too ugly to be upholded

Too kind to be cheerished

Too late to be ignored

Too good to be true

Bestfriend.

Pemasaran Lubang Hitam

Pemasaran Lubang Hitam:

1- Fokus pada core group; Hyper responsive buyer

why: pareto rule: 20% of buyer = 80% of profit, 5% of hyper responsive = 40% of profit!

2- This core group are enthusiastic and will induce others, they will be the seed for blackhole

3- Thus, focus more resource on benih lubang hitam, it will grow larger

testing pingbacks/trackback on adwords link.

Adwords category

Adwords: Bang! <-- fast track to use the adwords and tips

Adwords basic <--- all those history and acronym

Adwords advance <--- emotional / tracking /taguchi method.

Adwords: Setiap Katakunci adalah lebuhraya yang tersendiri!

Setiap katakunci yang menjadi sasaran kita adalah unik kepada perkataan itu sendiri. Setiap perkataan yang menjadi katakunci membawa makna yang tersendiri kepada pengguna google yang melakukan carian. Malah, dalam bahasa inggeris telah dibuktikan bahawa mereka yang melakukan carian dengan katakaunci "horse" mempunyai mindset yang berbeza dengan mereka melakukan carian dengan menggunakan katakunci "horses". Oleh yang demikian, kesesuaian iklan dan produk juga tentu berbeza untuk setiap katakunci.

Lebih mudah untuk kita menggunakan analogi papan iklan di lebuhraya. Setiap katakunci yang kita ingin sasarkan ibarat lebuhraya yang berbeza setiap satu. Ada yang menghala ke utara, ke timur. Ada lebuhraya yang dekat dengan bandar ada pula yang dekat dengan kawasan peranginan. oleh yang demikian, pengiklan seharusnya melakukan kajian sebelum dan selepas meletakkan iklan di lebuhraya yang dirasakan sesuai dengan tujuan iklan tersebut.

Contohnya lebuhraya "perniagaan internet" lebih sesuai untuk iklan yang berciri formal dan korporat. Ini kerana perkataan "perniagaan" adalah perkataan yang biasa digunakan dalam bahasa formal. Berbanding dengan lebuhraya "bisnes internet" yang mana lebih sesuai dengan bahasa iklan yang tidak formal. Pengguna lebuhraya "bisnes internet" juga lebih bersifat baru hendak bermula dan bersifat DIY berbanding pengguna lebuhraya "perniagaan internet".

Oleh yang demikian, bahasa iklan dan produk tidak semestinya sama untuk setiap katakunci.

Antara kesilapan pengguna baru perkhidmatan Google Adwords adalahgemar mengambil langkah mudah dengan hanya menggunakan satu atau dua iklan untuk sekumpulan besar katakunci.

Ini ibarat kita menggunakan iklan yang sama untuk pengguna lebuhraya "bisnes internet" yang tidak formal dengan pengguna lebuhraya "perniagaan internet" yang formal. Kemgunkinan besar pengguna lebuhraya "perniagaan internet" tidak akan berminat sama sekali dengan iklan kita. ini satu kerugian yang besar kerana setiap iklan kita hendaklah menarik perhatian pengguna carian google sehingga mereka mengklik iklan kita dan seterusnya membeli produk yang kita tawarkan.

Bagi mengatasi masalah ini, kita harus menghasilkan adgroup dan iklan tersendiri bagi setiap katakunci yang berasingan. Ini dengan sendirinya akan menetapkan minda kikta bahawa setiap katakunci adalah berlainan penggunanya dan seterusnya memfokuskan iklan kita dengan lebih tepat.

Kelebihan teknik ini adalah:

1: Menjadikan iklan kita sangat relevan dengan katakunci kita

2: Menjadikan pengguna lebih mudah dipengaruhi dengan iklan kita

3: Meningkatkan CTR iklan kita dan seterusnya merendahkan harga setiap klik (CPC) iklan tersebut.

bagi mereka yang mempunyai sumber yang lebih besar, paling sempurna jika setiap iklan tadi dicuba dengan teknik A/B Split testing dengan menjalankan percubaan berbeza tentang tajuk iklan, ayat baris pertama, ayat baris kedua malah alamt laman web yang didisplay juga boleh memain peranan yang penting.

Headphone lagi sedap daripada speaker notebook

Ya, pengajaran hari ini adalah semurah-murah headphone lebih sedap lagi daripada semahal-mahal notebook speaker. Dah guna dah cuba. Jangan buat silap lagi.

(Dan sepaker DOLBY HOME THEATER pada notebook Acer Aspire 4740 sangat tidak sedap! Tahap sampah.)

Situasi hari ini: sangat kurang fokus dalam buat kerja. Hanya 10% kerja sahaja siap dilakukan. Hampeh.

Cadangan pembaikan: Esok buka sahaja laptop terus buat kerja. Selepas siap baru buka Facebook! Tulis kandungan blog selepas waktu kerja atau selepas subuh. Mudah!

Kerja tertangguh: Fikirkan idea produk internet marketing. Setakat ini yang diminati adalah:

1. Bina website. Ini cinta hati. Tidak mungkin boleh ditukar ganti. Produk yang mungkin boleh dicipta: produk bina website ala sharksurf tetapi dengan twist yang tersendiri. Cantik!
2. SEO. Ini cinta hati kedua. Satu sahaja idea yang terbit daripada SEO: servis meningkatkan ranking. Tetapi kelihatannya seperti memakan masa. Tidak mengapa, nanti kita rujuk kembali.
3. Adwords.